Under-25 Liquor Policy
ALSA and AGLC Team up to Bring Awareness to the ID Under 25 Law!!!
The two main goals for this campaign are as follows:
- Making employees feel supported and empowered to ask customers for identification, which will in turn increase the number of customers asked for identification.
- Change the public perception around being asked for identification and lessen the anticipation employees feel for a negative reaction when asking for identification.
Audience:
- Liquor store employees that may feel uncomfortable or reluctant to ask a customer for ID if they appear to be under the age of 25. It’s possible they’ve encountered resistance in the past, which has reinforced a negative association with asking for ID
- General public between the ages of 18-35. These individuals may feel inconvenienced or affronted when asked for ID
Key Message:
- It is the law in Alberta to ID anyone that looks to be under the age of 25
- Being asked for ID is not necessarily a bad thing. Actually, it’s kind of a compliment
View the info bulletin here.
Please see the AGLC website for more information. http://aglc.ca/responsibleliquorservice/under25initiative.asp
